Welcome Atlantis Hofstetter: Our New Marketing Manager
Exclusive Yachts is proud to introduce Atlantis “Atti” Hofstetter as our new Marketing Manager. With a unique background blending strategic marketing, digital content creation, leadership, and maritime expertise, Atti brings a fresh and dynamic approach to elevating the Exclusive Yachts brand.
A Fusion of Marketing and Maritime Leadership
Atti’s experience in marketing and yachting operations makes her an exceptional addition to our team. A licensed 50-Ton U.S. Coast Guard Captain, she has firsthand knowledge of curating exceptional on-water experiences, managing charter operations, and ensuring five-star client service. As the head captain for Islander Girl Snokel & Tours, she has successfully executed private charters and maritime contracts, giving her a unique perspective on the luxury boating lifestyle.
Beyond her maritime credentials, Atti is a highly skilled marketing professional with a Bachelor of Science in Advertising (Summa Cum Laude) from the University of Miami, where she earned a perfect 4.0 GPA and specialized in marketing, graphic design and motion picture arts. She previously served as Brand and Marketing Manager for BTH Marine, where she spearheaded high-impact digital campaigns and social media growth strategies. Her leadership extends beyond marketing. As a Resident Leadership Development Consultant for Pi Beta Phi Fraternity for Women, she has mentored over 200 chapter members and 27 officers, demonstrating her ability to manage high-performing teams, drive engagement, and cultivate brand loyalty.
Creative & Data-Driven Marketing Expertise
With a deep understanding of digital strategy, brand storytelling, and audience engagement, Atti has worked on multimillion-dollar marketing campaigns and developed performance-driven advertising solutions:
- Account Executive Director Intern for Popeyes QSR & Restaurant Brands International – Led a $10M media campaign and 38-person team, creating a 12-week advertising strategy that will launch on Popeyes’ official social media in 2024.
- Social Media Analyst for Popeyes – Conducted a competitor benchmarking analysis of 500+ social media posts to refine brand engagement and content performance.
- Founder of PinkMeetsMiami – Designed and launched an 8-week social media campaign that grew a following of 500+ users on Instagram, Facebook, and Pinterest.
Her technical expertise includes proficiency in Google Ads, Meta Analytics, AdGileMP Media Planning Software, and SEO optimization, as well as certifications in Adobe Premiere Pro, Photoshop, and InDesign—skills that will enhance Exclusive Yachts’ digital footprint and creative storytelling.
A Vision for Exclusive Yachts
Atti’s deep passion for the maritime industry and commitment to luxury experiences align perfectly with Exclusive Yachts’ mission to redefine yachting membership. Growing up with a love for the ocean, she has always been drawn to the serenity and adventure that boating provides. When she’s not working, you can find her fishing, diving, or island hopping down the Keys. Her vision is to share this passion with others by crafting compelling brand narratives that inspire members to embrace the beauty of yachting and the exclusivity of the Exclusive Yachts lifestyle.
“I am thrilled to join Exclusive Yachts and bring my marketing expertise and yachting background together,” said Atti. “The opportunity to craft compelling brand narratives, drive engagement, and elevate the Exclusive Yachts experience is incredibly exciting. I can’t wait to channel my maritime passion into innovative marketing strategies that captivate our audience and redefine what it means to be part of the Exclusive Yachts community.”
A Warm Welcome
Please join us in welcoming Atlantis “Atti” Hofstetter to the Exclusive Yachts family! Her marketing savvy, leadership experience, and maritime expertise will play a key role in expanding our brand presence and creating unforgettable yachting experiences for our members.